Blog

Create a social media strategy that works

February 23rd, 2015
Create a social media strategy that works

Are you tired of waffling around on social media in an attempt to boost business? Maybe you have accounts on LinkedIn, Twitter, Instagram, Reddit and more, but you seem to be making little progress. To make matters worse, you’ve gained less than 50 Facebook likes since starting out.

Connecting with strangers on LinkedIn

February 19th, 2015
Connecting with strangers on LinkedIn

From an early age, we’re all taught to be wary of strangers. Don’t talk to them, don’t smile at them and, whatever happens, do not accept candy from them! As we become adults, we know it’s okay to talk with strangers and meet new people. But as technology has evolved, there’s a new type of stranger lurking in the shadows who may still pose threats to even us grown-ups.

How Apple made FaceTime and iMessage safer

February 18th, 2015
How Apple made FaceTime and iMessage safer

We have become acclimatized to ever-present threats to the security of the information and files we share and store online. But we all still want our data to be as secure as possible and, following high-profile breaches such as the celebrity photo leaks of 2014, if anything the issue of online security is even more prominent in our minds.

How to plan for IT disasters

February 13th, 2015
How to plan for IT disasters

Disasters, whether man-made or natural, can happen to anyone. While most people will admit this, a lot of us still have the mindset of “it won’t happen to me.” However, according to one study, storms and extreme weather alone have personally affected one-third of small business owners.

Feline fueled social media privacy controls

February 12th, 2015
Feline fueled social media privacy controls

If you thought your Facebook feed already contained enough pictures of funny cats and other wacky memes, then you’re in for a treat. Fueled by increasing consumer concern about the impact of social media usage on individual privacy – which has already led to the growth of self-destructing image sharing apps like Snapchat – a new arrival on the app scene wants to take things in a different direction to guarantee your privacy.

4 tips for mobile marketing

February 6th, 2015
4 tips for mobile marketing

Nowadays, the advancements of mobile technology emphasize just how crucial mobile marketing is in boosting any company’s profitability. People are increasingly using smartphone devices for everyday tasks, from checking the time to making online payments.

Microsoft’s Power BI is now free

February 4th, 2015
Microsoft’s Power BI is now free

We’re all familiar with Excel. It’s safe to say that it’s a great tool for tracking data. But what if there was a way to keep track of information from not only Excel, but a multitude of frequently used applications and services? And what if you could find this information by typing a simple phrase such as, “sales for [new product name here] 2014”? Microsoft has made this possibility a reality.

Why you need to know about the Poweliks threat

January 29th, 2015
Why you need to know about the Poweliks threat

Most of us have suffered the horrors of a computer virus at some point, and we know the damage that can be caused by these security infections. Our work gets disrupted as IT systems go down and, if we’re really unlucky, sensitive and valuable data might be lost or even leaked.

Business development via social media

January 22nd, 2015
Business development via social media

In today’s digital world, social media has become a vital tool that effectively helps accelerate business development and the relationship-building process between different organizations. And with solid communication being at the core of business development, let’s take a look at how social media can help drive partnering processes for the better.

3 IT security take-aways from the Sony hack

January 14th, 2015
3 IT security take-aways from the Sony hack

Any business can become the victim of security breaches on a mass scale, as shown by the debacle which recently eclipsed Sony and forced it to temporarily cancel the release of blockbuster movie The Interview. Beneath the dramatic headlines are lessons for small business owners everywhere in how simple errors in IT security management can have grave consequences.