Blog

Twitter’s cyber attack warnings

December 18th, 2015
Twitter’s cyber attack warnings

While a small number of Facebook and Google users have, in the past, been warned that their accounts may have been hacked into by something called a “state-sponsored actor”, users of social media platform Twitter have largely escaped unscathed by the phenomenon.

How Google protects users with safe browsing

December 17th, 2015
How Google protects users with safe browsing

As end users of Google’s suite of productivity enhancing tools, we have a right to know that the company is doing everything in its power to protect its billions of users – whether they are working from a desktop, browsing while they are on the go, or working remotely.

When do you need your BCP?

December 12th, 2015
When do you need your BCP?

Having a Business Continuity Plan (BCP) is great, but only if you know when it needs to be invoked. If you don’t know when it should take effect, then you might as well not have one at all. While a lot of business owners might believe it is pretty obvious when a BCP needs to be invoked, the process is not always so cut and dry.

How to get results with Facebook ads

December 8th, 2015
How to get results with Facebook ads

There is no better time than the holidays to advertise your products. People are whipping out their wallets and looking to spend, and if you create effective ads, you’re sure to score a piece of the pie. So when it comes to Facebook, the largest social media network with over a billion users, how can you take advantage? Well, here are a few tips to help you create Facebook ads that convert, and could bring some holiday cheer to your new year sales figures.

Turning blogging into a business asset

November 23rd, 2015
Turning blogging into a business asset

People want to read your blog. You may not think it’s true, but the fact of the matter is that someone somewhere is looking for information on a subject you know inside and out. Of course, this information has to be presented in way that is engaging and unique to stand out and catch people’s attention as perhaps incorporate key search terms.

How to respond to negative feedback online

November 17th, 2015
How to respond to negative feedback online

From restaurants to sports equipment vendors, no business is immune from negative feedback online. With more and more people spending hours on the Internet every day, customers are quick to voice their opinions about businesses. And their comments aren’t always positive.

Why you should plan for BI wisely

November 16th, 2015
Why you should plan for BI wisely

Business Intelligence (BI) software has helped thousands of small and medium-sized businesses around the globe increase profits and improve efficiency. If you think your business will enjoy similar success by simply installing some software you are sorely mistaken.

How boring brands can win on social media

November 9th, 2015
How boring brands can win on social media

As a business owner, you may think social media isn’t worth the effort. You may have dabbled in Twitter, Facebook, or LinkedIn and seen minimal (if any) results. Of course there are other businesses that do well on these platforms – like Nike or Google – you may think.

Best storm preparation is communication

November 2nd, 2015
Best storm preparation is communication

There is nothing worse for a company and its customers than being forced to close because of inclement weather. And with winter almost upon us once again, now is a good time to make sure your business continuity plan is prepared for anything and everything mother nature is looking to throw your way.