Blog

Stay in operation with these BCP strategies

February 5th, 2016
Stay in operation with these BCP strategies

Power outages, disasters and other disruptions happen. And thousands of businesses around the globe are affected by them every year, with lost profits ranging into the millions, if not billions. So how can your business protect itself and stay open when the unexpected strikes? Here are five common business continuity strategies that many companies rely on.

Three Proven Ways to Protect Your Houston Business

February 4th, 2016
Three Proven Ways to Protect Your Houston Business

When you start and build a business it is easy to forget that you also need to protect it along the way. Then one day someone comes along or something happens and what you have built is wiped out. The best way to prevent this from happening is to protect your business from the first day you open for business.

Social Media: Getting Started

January 27th, 2016
Social Media: Getting Started

Lead generation today is more about being found than hunting. Online, this means appearing in the results when people use search engines to find answers and products. SEO (search engine optimization) is one of the most important elements of lead generation

What this means is creating a system of places where people – and search engines – can find your brand.

It’s Time To Disaster-Proof Your Business

January 27th, 2016
It’s Time To Disaster-Proof Your Business

When and if disaster strikes, is your business going to continue to operate and cater to customers despite a possible long-term hardware failure or a network disruption? If you answer no or are not even sure what to do, you are part of a majority of business owners who have not considered disaster preparedness and the crucial role it plays in business survival.

This small business was hacked. Are you next?

January 25th, 2016
This small business was hacked. Are you next?

When it comes to the online security of their business, many SMB owners consider it an afterthought. They think their business is too small to be of any concern to cyber criminals, and there’s good reason for this mentality. How often are security breaches to SMBs listed in the news? Rarely.

Business intelligence is about to get easier

January 22nd, 2016
Business intelligence is about to get easier

For some owners, business intelligence is the bane of their business. Staring at complex charts and graphs and trying to make sense out of them can be a major headache. But what if there was a way to simplify your data even more? Believe it or not, it is a possibility.

Better understanding social media’s value

January 21st, 2016
Better understanding social media’s value

Are you confused on just how to measure the value of your company’s social media? Don’t worry about it because you are not alone. While there is a lot of information out there in regards to the subject, it is something that experts still don’t necessarily agree on.

5 tips for YouTube marketing

January 16th, 2016
5 tips for YouTube marketing

There’s more to social media marketing than using Facebook, Twitter, and LinkedIn. YouTube has rapidly grown from a small video sharing website for amateurs to the largest online video platform in the world. It offers an incredible opportunity for businesses to reach out to their current and potential clients through personalized, engaging videos.

Don’t let ‘rant’ sites hurt your business

January 12th, 2016
Don’t let ‘rant’ sites hurt your business

A dissatisfied customer sounding off on a ‘rant’ site about how unhappy they are can have serious ramification when it comes to your company’s online reputation. It is sometimes possible for these negative reviews to end up on the first page of your search results if you’re not careful.

Google Analytics metrics you need to know

January 7th, 2016
Google Analytics metrics you need to know

Analytical software is an indispensable tool for any businesses; it helps you understand how well your website is performing and how do you stack up against your competition. Many companies turn to Google Analytics as a means of tracking and monitoring their site’s statistics.