Blog

4 data backup methods

June 29th, 2015
4 data backup methods

Data is essential for running an organization, and it is certainly the central component of any business continuity plan. Without immediate and constant access to data, your business will come to a grinding halt. Worse still, in the event of a disaster you could risk losing valuable data if you don’t have a backup strategy in place.

5 BI mistakes you should avoid

June 19th, 2015
5 BI mistakes you should avoid

Business intelligence (BI) involves the use of a variety of software and applications to analyze a company’s raw data, and present it in a way that’s easy to understand and enables effective business decisions to be taken. But in reality, many businesses fail to have an effective BI strategy in place, causing them to lose large sums of money.

A beginner’s guide to Facebook advertising

June 8th, 2015
A beginner’s guide to Facebook advertising

When it comes to using social media advertising to reach out to targeted audiences, Facebook is by far one of the most efficient platforms out there. The numbers speak clearly – advertising on Facebook has grown over 680% since 2010. More and more companies are jumping on the bandwagon, moving their budgets away from traditional advertising methods and increasing their social spending.

How SEO increases your online presence

June 2nd, 2015
How SEO increases your online presence

The Internet has transformed the way businesses approach clients. More and more people are using the Internet to search for what they want, and if your company’s website is ranked high in popular search engines then you can easily attract more visitors – which means more potential clients.

Google holds the key to Drive security

June 1st, 2015
Google holds the key to Drive security

Data breaches are all too common and, without adequate protection, every business is at risk of external attack. In fact, it’s never been more important to ensure your organization’s policies and procedures are foolproof, and that you have contingency plans in place should something go wrong.

Cloud hosting for business continuity

June 1st, 2015
Cloud hosting for business continuity

Unforeseen disasters can strike at any time and, when they do, your business could come to a grinding halt. A business continuity plan could prevent this from happening by securing your precious business data at another location. But all too often, data backup can be too complicated for the average IT personnel to manage.

Business continuity mistakes to avoid

May 26th, 2015
Business continuity mistakes to avoid

Even with a business continuity plan in place, the success of an organization means more than safe and secure critical data. It is crucial that business owners make sure they can take care of their most important asset — their employees. To that end, here are five business continuity mistakes to avoid in order to ensure your employees’ peace of mind.

Measure engagement with Google Analytics

May 26th, 2015
Measure engagement with Google Analytics

When you were new to the world of websites and analytics, your goal may have initially been to increase your business’s site traffic to maybe 50 visitors a day. Once you hit 50, you then reached 100 soon after, and then 200. Yet with each higher traffic milestone realized, you didn’t see the corresponding sales conversion.

Don’t make these 5 IT investment missteps

May 25th, 2015
Don’t make these 5 IT investment missteps

Running a business is time consuming. You likely are so busy managing staff, looking for growth opportunities and satisfying your clients that you have little time to search for technology solutions that can benefit your business. Even worse, you may be so frustrated with your current IT system that you make an impulsive technology purchase that causes more harm than good.

Twitter tips to market your business

May 25th, 2015
Twitter tips to market your business

Social media marketing is one of many effective methods to expand your business’s reach to a wider group of audience that could eventually turn into potential customers. When we think of social media marketing, our thoughts immediately turn to Facebook.