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Cash in on tech trends with these 5 tips

Tips on adding value to your business data

AI-powered advances in customer support

Blockchain is much more than Bitcoin

It’s not too late to cash in on 2017’s IT trends

6 CRM best practices you need to know

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Posts Tagged ‘business value’

Cash in on tech trends with these 5 tips

5 Simple but effective cybersecurity tricks

 September 7th, 2018
5 Simple but effective cybersecurity tricks

Can you name five cybersecurity best practices? Most people can’t, and few of those who can, actually follow them. Unfortunately, cyberattacks are far too common to be lax about staying safe online. Your identity could be stolen, or even worse, you could expose private information belonging to your company’s clients. There are many ways you can protect yourself, but this list is a great starting point.

1. Multi-factor authentication (MFA)

This tool earns the number one spot on our list because it can keep you safe even after a hacker has stolen one of your passwords. That’s because MFA requires more than one form of identification to grant access to an account.

The most common example is a temporary code that is sent to your mobile device. Only someone with both the password and access to your smartphone will be able to log in. Almost any online account provider offers this service, and some let you require additional types of verification, such as a fingerprint or facial scan.

2. Password managers

Every online account linked to your name should have a unique password with at least 12 characters that doesn’t contain facts about you (avoid anniversary dates, pet names, etc.). Hackers have tools to guess thousands of passwords per second based on your personal details, and the first thing they do after cracking a password is to try it on other accounts.

Password manager apps create random strings of characters and let you save them in an encrypted list. You only need one complex password to log into the manager, and you’ll have easy access to all your credentials. No more memorizing long phrases, or reusing passwords!

3. Software updates

Software developers and hackers are constantly searching for vulnerabilities that can be exploited. Sometimes, a developer will find one before hackers and release a proactive update to fix it. Other times, hackers find the vulnerability first and release malware to exploit it, forcing the developer to issue a reactive update as quickly as possible.

Either way, you must update all your applications as often as possible. If you are too busy, check the software settings for an automatic update option. The inconvenience of updating when you aren’t prepared to is nothing compared to the pain of a data breach.

4. Disable flash player

Adobe Flash Player is one of the most popular ways to stream media on the web, but it has such a poor security record that most experts recommend that users block the plugin on all their devices. Flash Player has been hacked thousands of times, and products from companies like Microsoft, Apple, and Google regularly display reminders to turn it off. Open your web browser’s settings and look for the Plugins or Content Settings menu, then disable Adobe Flash Player.

5. HTTPS Everywhere

Just a few years ago, most websites used unencrypted connections, which meant anything you typed into a form on that site would be sent in plain text and could be intercepted with little effort. HTTPS was created to facilitate safer connections, but many sites were slow to adopt it or didn’t make it the default option.

HTTPS Everywhere is a browser extension that ensures you use an encrypted connection whenever possible and are alerted when one isn’t available on a page that requests sensitive information. It takes less than one minute and a few clicks to install it.

If you run a business with 10 or more employees, these simple tips won’t be enough to keep you safe. You’ll need a team of certified professionals that can install and manage several security solutions that work in unison. If you don’t have access to that level of expertise, our team is available to help. Give us a call today to learn more.

Published with permission from TechAdvisory.org. Source.

Tips on adding value to your business data

Tips on adding value to your business data

July 17th, 2018
Tips on adding value to your business data

Data is incredibly valuable. The more of it your business generates, the easier it is to predict market and customer behaviors. Analytics solutions aren’t always the right fit for small businesses, but that doesn’t mean their data isn’t valuable. Here are some ways to add real value to your business by harnessing the power of data.

Many businesses shy away from data analytics due to the perceived costs and resources required to get anything of value. However, even the most humble mom-and-pop stores and home-based entrepreneurs have access to a broad range of worthwhile information.

It doesn’t make sense to spend half your week mired in spreadsheets and charts if you’re not extracting information that helps increase revenue. Basic data analytics solutions from companies like Microsoft and Google offer solutions to streamline the collection and examination of company information. But with an array of different tools to choose from, what should you consider before investing in one?

How easy is it to use? There’s no point investing in a dashboard solution if you don’t understand the way the insights are presented. Analysis functions must be straightforward and user-friendly.

Are the results actionable? Great insights are worthless if applying them requires another staff member that you can’t afford. Test drive an analytics solution before investing to ensure that its insights are easy to understand and apply.

Does it save you time? If you’re already relying on data analysis for growth, your first priority should be boosting productivity. Look for solutions that will enable you to complete your current analytics tasks in less time.

Is it compatible with other apps? You need a solution that cuts down on manual data entry and doesn’t add steps to any existing processes. Make sure any analytics software you’re considering can integrate with your existing solutions before signing on the dotted line.

Whether your aim is to attract new customers, retain existing clients, expand your services, or decide on a new location, your data is an indispensable asset. It’s there in good times and bad times, just waiting for you to take a closer look.

If you’d like to learn more about adding value to your business with data analysis, or want to explore data analysis software options, get in touch with us today – we’ll be happy to recommend options based on your needs and requirements.

Published with permission from TechAdvisory.org. Source.

AI-powered advances in customer support

AI-powered advances in customer support

May 28th, 2018
AI-powered advances in customer support

High-quality products and services can make a business successful, but exceptional customer service is what makes customers come back. This is why companies constantly try to innovate their customer service strategy — and some do it by adding artificial intelligence (AI) into the mix.

How AI capabilities enhance customer service

AI has two capabilities that enhance customer service: machine learning and natural language processing.

Machine learning studies historical customer data in your systems and equips your customer service staff with all the information they need to address concerns much faster and provide personalized product suggestions, discounts, and offers. It’s the same mechanism that enables Facebook to suggest friends and brands to add or follow, and allows Amazon to personalize product recommendations.

On the other hand, AI’s natural language processing capabilities make it possible for businesses to deploy computerized customer service systems that don’t require human support staff. AI-enabled systems can ‘talk’ to customers via software similar to that of Apple’s Siri, Google’s Alexa, and Windows’ Cortana.

Automated, accurate, and agile responses

Although well-trained employees can multitask and solve customer problems, humans make mistakes. Automated systems like chatbots provide accurate and quick responses because they can be programmed to respond rapidly and accurately, handle large volumes of queries, and be available 24/7.

For example, a restaurant chain that often receives queries about a branch’s opening hours can use a chatbot to handle questions about store hours, reservations, and other simple concerns. A retail store chatbot can also make online ordering seamless by answering questions about product sizes and/or availability.

Overall, AI-enabled chatbots can reduce or eliminate pain points commonly encountered with human customer service representatives, such as long wait times, inefficient escalation of complex concerns, and negative human emotions from irate customers, all of which affect customer satisfaction levels.

Cost-efficient support

Businesses spend thousands of dollars to hire and train customer service representatives. But based on studies, the high attrition rates in the call center industry cost them a lot of money. Some companies even let operations staff handle customer support, which then affects productivity and reduces profitability.

AI-powered platforms reduce the time and money spent on customer service because you don’t need to hire more support staff in case of business expansion. Instead, you can reprogram customer service software so that queries about new products or new business locations can be easily addressed.

Many customers still prefer to have their problems solved by humans. And for banks, hotels, hospitals, and businesses where complicated concerns require human customer service agents, an AI-powered support system can facilitate seamless issue resolutions.

Fortunately, there are plenty of technology options to make customer service and other functions more efficient. Call us today for innovative business technology solutions.

Published with permission from TechAdvisory.org. Source.

Mission: WesTec will be a “turn-key” solution for all of its clients’ business connectivity needs. It will offer efficient and effective solutions, directly and with strategic partners, that create tangible value for its clients at every point of contact. Westec will serve all people and entities with a servant’s heart.

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