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Tips on adding value to your business data

Tips on adding value to your business data

July 17th, 2018
Tips on adding value to your business data

Data is incredibly valuable. The more of it your business generates, the easier it is to predict market and customer behaviors. Analytics solutions aren’t always the right fit for small businesses, but that doesn’t mean their data isn’t valuable. Here are some ways to add real value to your business by harnessing the power of data.

Many businesses shy away from data analytics due to the perceived costs and resources required to get anything of value. However, even the most humble mom-and-pop stores and home-based entrepreneurs have access to a broad range of worthwhile information.

It doesn’t make sense to spend half your week mired in spreadsheets and charts if you’re not extracting information that helps increase revenue. Basic data analytics solutions from companies like Microsoft and Google offer solutions to streamline the collection and examination of company information. But with an array of different tools to choose from, what should you consider before investing in one?

How easy is it to use? There’s no point investing in a dashboard solution if you don’t understand the way the insights are presented. Analysis functions must be straightforward and user-friendly.

Are the results actionable? Great insights are worthless if applying them requires another staff member that you can’t afford. Test drive an analytics solution before investing to ensure that its insights are easy to understand and apply.

Does it save you time? If you’re already relying on data analysis for growth, your first priority should be boosting productivity. Look for solutions that will enable you to complete your current analytics tasks in less time.

Is it compatible with other apps? You need a solution that cuts down on manual data entry and doesn’t add steps to any existing processes. Make sure any analytics software you’re considering can integrate with your existing solutions before signing on the dotted line.

Whether your aim is to attract new customers, retain existing clients, expand your services, or decide on a new location, your data is an indispensable asset. It’s there in good times and bad times, just waiting for you to take a closer look.

If you’d like to learn more about adding value to your business with data analysis, or want to explore data analysis software options, get in touch with us today – we’ll be happy to recommend options based on your needs and requirements.

Published with permission from TechAdvisory.org. Source.

Tips to reduce risks after a security breach

Tips to reduce risks after a security breach

June 28th, 2018
Tips to reduce risks after a security breach

No company is completely safe from data breaches. For proof, look no further than companies like Yahoo, AOL, and Home Depot, which compromised millions of personal customer information. That said, no business is completely helpless, either. The following steps can minimize the risks to your business in the event of a large-scale data breach.

Determine what was breached

Whether its names, addresses, email addresses, or social security numbers, it’s critical to know exactly what type of information was stolen before determining what steps to take. For example, if your email address were compromised, you’d take every precaution to strengthen your email security, which includes updating all your login credentials.

Change affected passwords immediately

Speaking of passwords, change yours immediately after any breach, even for seemingly safe accounts. Create a strong password comprised of alphanumeric and special characters, and make sure you never reuse passwords from your other accounts.

Once you’ve changed all your passwords, use a password manager to help you keep track of all your online account credentials.

If the website that breached your information offers two-factor authentication (2FA), enable it right away. 2FA requires two steps to verify security: usually a password and a verification code sent to a user’s registered mobile number.

Contact financial institutions

In cases where financial information was leaked, call your bank and credit card issuers to change your details, cancel your card, and notify them of a possible fraud risk. That way, banks can prevent fraud and monitor your account for suspicious activity.

Note that there are different rules for fraudulent transactions on debit cards and credit cards. Credit card transactions are a bit easier to dispute because they have longer grace periods. Debit card fraud, on the other hand, is more difficult to dispute, especially if the fraudulent transactions happened after you’ve notified the bank.

Place a fraud alert on your name

Hackers who have your personal information can easily commit identity fraud. To avoid becoming a victim, contact credit reporting bureaus like Equifax, Experian, or Innovis and request that a fraud alert (also called credit alert) be added to your name. This will block any attempt to open a credit account under your name and prevent unauthorized third parties from running a credit report on you.

Putting a credit freeze on your name might result in minor inconveniences, especially if you have an ongoing loan or credit card application. Still, doing so will greatly reduce your risks of getting defrauded.

These steps will ensure you don’t fall victim to identity theft in the event of a large-scale data breach. If you want to take a more proactive approach to protect your sensitive information against breaches, contact our cybersecurity experts today.

Published with permission from TechAdvisory.org. Source.

Highlights from the Apple WWDC 2018

Highlights from the Apple WWDC 2018

June 19th, 2018
Highlights from the Apple WWDC 2018

Apple’s yearly Worldwide Developers Conference (WWDC) has come to a close. Engineers from Apple met and exchanged ideas with developers in the event, while consumers looked forward to updates on existing products and news about future innovations. Here are the highlights that stole the show.

A more personal, faster iOS 12

Apple has focused on improving the operating system’s performance so that iPads and iPhones become more responsive and work faster. The good news is that older devices that can still run iOS 11 will be compatible with iOS 12.

Developers tweaked the software to make apps launch quicker, especially the keyboard and camera. The latest version of iOS is designed to optimize its system when it is under load, so that Apple products run faster when the user demands higher performance.

Fresh features aimed at impressing consumers include the Memoji, an Animoji that users can customize to their preferences. Group Facetime supports video conferences of up to 32 individuals, and these fun tweaks can be used in both Facetime via the Effects camera and in Messages.

A smarter Siri

Apple’s signature digital assistant can now answer queries about motorsports, food, and famous people. There is a new Shortcuts feature integrated in the Workflow app, which allows users to automate various tasks in first- and third-party apps, to be triggered through Siri voice commands.

Both Shortcuts and suggestions by Siri appear on the Lock screen, and third-party Shortcuts integration will let Siri do more when the user pulls the Lock screen down to search. A dedicated Shortcuts app will be available later this year to give users a quick way to build Shortcuts from dozens of preset options.

An alternative to Google Photos

The iOS Photos app may be useful to Apple product users, but it may seem too basic for some. Once iOS 12 is released however, a clever Photos app will showcase most of the features that Google Photos has.

The Search feature has been improved – users can look for images based on general terms such as “park” or even business names, and multiple terms can be searched (such as images from Africa during a particular month). All pictures will be arranged by place and time in case the user wants to perform searches with those variables.

A new tab labeled “For you” will contain the auto-generated albums which Photos makes, and is sorted with any shared albums. Speaking of sharing, the enhanced Photos app will proactively advise users on what images to share according to who is in the pictures.

A refined WatchOS

Apple’s upcoming WatchOS 5 will introduce users to new ways of connecting to the world while staying active. It may not be a radical revision for the wearable device, but the apps and features it provides will be more helpful and fun for the user.

The highlight of WatchOS 5 is the Walkie-Talkie app, an innovative method of communicating by combining the natural flow of messaging with real-time voice discussions. Just like the conventional product that the app is based on, users simply press and hold down a virtual Talk button to converse with friends and family.

Hiking and Yoga have been added to the list of workout types, while users can keep track of their Outdoor Runs more effectively with support for cadence, the custom pace alert, and the rolling mile pace. Automatic workout detection will make sure that the Apple Watch will always stop or start recording user activity while exercising. This feature works with Open Water Swim, Pool Swim, Rower, Elliptical, Indoor Walk, Outdoor Walk, Indoor Run, and Outdoor Run.

To get users motivated to work up a sweat, WatchOS 5 has a Competition feature that allows friends and family to challenge each other in a contest to see who can get the most activity points within a week. The watches will post regular progress reports to let contestants know how they are doing, and the winner will get a special award.

These updates can change at any time, and will be released by Fall this year. If you need more information on making use of Apple devices and software, or if you have other computer-related concerns, feel free to contact us today!

Published with permission from TechAdvisory.org. Source.

Should you worry about the new IoT malware?

Should you worry about the new IoT malware?

June 15th, 2018
Should you worry about the new IoT malware?

A malware infection is one of the worst things that could happen to your Internet of Things (IoT) devices. But some users don’t even know there are IoT-targeted attacks that threaten computers, networks, and data. Rebooting an IoT device is a simple way to remove malware, but for those already infected with the latest strain, it’s not that simple.

What is the Hide And Seek malware?

The Hide and Seek (HNS) malware has created a “botnet” by quietly infecting thousands of devices using advanced communication methods. Without getting too technical, a botnet adds or “recruits” computers to their network to carry out malicious acts, such as overloading a network by telling every infected device in the botnet to try and connect at the same time.

The new HNS can’t be removed by resetting the infected device, which is the solution for most IoT malware strains. The new strain can also exploit a greater variety of devices and in less time than its predecessors. Experts believe it has already compromised more than 90,000 IPTC cameras and other devices.

IoT devices are easily hacked if they connect to the internet, which is home to opportunistic cybercriminals. And because businesses and consumers are expected to acquire and use more IoT devices (the market is expected to reach $1.7 trillion by 2020), it’s imperative to take cybersecurity precautions.

How can I protect my IoT devices?

Luckily, there are steps you can take to keep your devices — and ultimately your network and data — safe from HNS and other forms of malware.

  • Turn off your IoT devices when not in use to reduce their exposure to fast-spreading malware.
  • Take simple precautions to keep your WiFi networks safe, like changing your network’s default settings (including your network’s name), and using complex passwords that are changed from time to time.
  • For those who use a large number and variety of devices, install a threat management system that will block intruders and secure common threat entry points.

With HNS and other malware strains expected to increase in number and complexity, it’s more important than ever to take a multi-layered approach to security. Call us today to learn more about which cybersecurity solutions are right for your business.

Published with permission from TechAdvisory.org. Source.

Workplace app overload and its ill effects

Workplace app overload and its ill effects

June 13th, 2018
Workplace app overload and its ill effects

Apps are supposed to make life easier in the workplace. But if you use too many of them working at one time, things can get messy. This is a familiar problem in many small businesses that rely on several apps and software for daily operations. The confusion drains funds and reduces employee productivity, as a recent study shows.

How app confusion occurs
A new study conducted by CITE Research shows that a surplus of apps is causing a great deal of confusion in the workplace. Among the 2,000 workers from the US, UK, and Australia surveyed, 69% wasted as much as 32 days a year navigating between apps — that’s an hour of productivity lost every single day.

The same research — entitled From Work Chaos to Zen: How Application Overload Redefines the Digital Workplace — reveals the biggest problem is with communication apps and channels. On average, a single worker juggles four communication apps every day, which is pretty much like holding four conversations at one time. It’s even worse for 20% of the respondents who said they use six or more.

Furthermore, the average worker flips between apps as frequently as 10 times per hour, which means more time wasted. 56% of respondents felt that searching for information stored across different apps was disruptive while 31% said it caused them to lose their line of reasoning. It’s tempting to see each individual app as a problem-solver, but when looking at the bigger picture, it could be causing problems.

Coming up with a solution
Clearly, app overload has an immense effect on productivity, and the gap between executive perception and employee perception doesn’t help. Before signing up for yet another app, give your workflow a second look and consider the impacts of disruptive activities and employee preferences.

In the CITE Research study, workers agree that having only one communication app would clear up all the confusion. Regardless of what the best solution is, it’s probably more affordable than most small business owners realize. A managed IT services provider like us can provide guidance that puts you on track for long-term success. Give us a call today for more info.

Published with permission from TechAdvisory.org. Source.

AI-powered advances in customer support

AI-powered advances in customer support

May 28th, 2018
AI-powered advances in customer support

High-quality products and services can make a business successful, but exceptional customer service is what makes customers come back. This is why companies constantly try to innovate their customer service strategy — and some do it by adding artificial intelligence (AI) into the mix.

How AI capabilities enhance customer service

AI has two capabilities that enhance customer service: machine learning and natural language processing.

Machine learning studies historical customer data in your systems and equips your customer service staff with all the information they need to address concerns much faster and provide personalized product suggestions, discounts, and offers. It’s the same mechanism that enables Facebook to suggest friends and brands to add or follow, and allows Amazon to personalize product recommendations.

On the other hand, AI’s natural language processing capabilities make it possible for businesses to deploy computerized customer service systems that don’t require human support staff. AI-enabled systems can ‘talk’ to customers via software similar to that of Apple’s Siri, Google’s Alexa, and Windows’ Cortana.

Automated, accurate, and agile responses

Although well-trained employees can multitask and solve customer problems, humans make mistakes. Automated systems like chatbots provide accurate and quick responses because they can be programmed to respond rapidly and accurately, handle large volumes of queries, and be available 24/7.

For example, a restaurant chain that often receives queries about a branch’s opening hours can use a chatbot to handle questions about store hours, reservations, and other simple concerns. A retail store chatbot can also make online ordering seamless by answering questions about product sizes and/or availability.

Overall, AI-enabled chatbots can reduce or eliminate pain points commonly encountered with human customer service representatives, such as long wait times, inefficient escalation of complex concerns, and negative human emotions from irate customers, all of which affect customer satisfaction levels.

Cost-efficient support

Businesses spend thousands of dollars to hire and train customer service representatives. But based on studies, the high attrition rates in the call center industry cost them a lot of money. Some companies even let operations staff handle customer support, which then affects productivity and reduces profitability.

AI-powered platforms reduce the time and money spent on customer service because you don’t need to hire more support staff in case of business expansion. Instead, you can reprogram customer service software so that queries about new products or new business locations can be easily addressed.

Many customers still prefer to have their problems solved by humans. And for banks, hotels, hospitals, and businesses where complicated concerns require human customer service agents, an AI-powered support system can facilitate seamless issue resolutions.

Fortunately, there are plenty of technology options to make customer service and other functions more efficient. Call us today for innovative business technology solutions.

Published with permission from TechAdvisory.org. Source.

Be Smart and Back Up Your Valuable Data

Be Smart and Back Up Your Valuable Data

May 10th, 2018
Be Smart and Back Up Your Valuable Data

Storing copies of your business data in the cloud will help you avoid the risks associated with broken hard drives, lost or stolen devices, and human error. That’s because entrusting your data to an expert cloud provider means you’ll have trained professionals handling the backup of your business assets online.

How should you go about choosing a cloud backup provider? Let’s take a look:

Learn more about their storage capacity

Before partnering with a cloud backup provider, ask them where they store their data. Many providers use cloud servers over which they have little control, which could be hazardous as it makes it harder to monitor activity and respond to anomalies. To avoid this fate, choose a backup service that operates their own cloud-based servers.

Next, you will have to determine whether your business assets can be backed up, since some cloud storage providers do not have the capacity to save bigger files like videos or other multimedia files. By asking these questions, you can find a cloud backup service that fits your business needs, and more importantly, can take care of all your files.

Get details on their security

It will be important for the cloud backup provider to explain in no uncertain terms how they will store your files. They should be encrypted and stored on multiple servers because redundant storage ensures your data has multiple copies saved online and can be retrieved at will. Even if an uncontrollable disaster befalls your company or the backup provider’s system, you’ll still be safe.

Compare your budget and backup costs

Before considering any cloud backup provider, you need to know how much the service is worth to you. How much money would you lose if your server crashed and all the data it stored was irretrievable? Compare that amount with the cost of a provider’s service, which could be charged by storage tiers, per gigabyte, or on a flat-fee unlimited plan.

When asking about the price of cloud backups, make sure to clarify any service limitations or restrictions. For example, how quickly can your storage capacity be upgraded? Is it possible to run out of storage? These are not things you want to discover in the middle of hurricane season.

Clarify data recovery timelines

Although storage availability is important, how quickly backups can be created and restored is also an essential factor. Ask providers how often backups will be created (e.g., hourly, daily, weekly), and how long it will take to restore them (e.g., hours, days, etc.). If those timelines are too long, it may be time to look for a better provider.

The most important thing is to know your needs before meeting with a potential provider. Let them know your business needs, budget, and recovery timelines. Our solutions and pricing are flexible and customized to your needs so you’re not stuck in a cookie-cutter plan.

Give us a call to find out more about cloud backup service and other dynamic ways to protect your data.

Published with permission from TechAdvisory.org. Source.

Mission: WesTec will be a “turn-key” solution for all of its clients’ business connectivity needs. It will offer efficient and effective solutions, directly and with strategic partners, that create tangible value for its clients at every point of contact. Westec will serve all people and entities with a servant’s heart.

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