No matter the size of the business, regular backups performed on the necessary technology platforms are essential to securing a company’s network. In the case of a virus, system failure, humor error or natural disaster, the results could be irreversible. Technology backups ultimately ensure the data needed to continue running business operations is secure and clean. Consider these additional motives to hire a professional IT support team for implementing a proper backup strategy: Data loss can be costly. Because the modern business is supported greatly by technology and computer networks, the loss of network data can financially scar a business. Implementing an effective backup strategy can act as an insurance policy for a business. Failure to backup systems could compel business closure. Due to the potential irretrievability of imperative information, a business may be forced to cease services as a result of extreme decrease in revenue. Remaining proactive and consistently performing technology backups strongly increases the longevity a business. Backups provide peace of mind. Performing regular backups allows a business to focus on deliverable business efforts instead of fretting over network security. Backups help rebuild a network regardless of a virus or a hack attack and eliminate frustration along the way. Every business is susceptible to an IT disaster. However, integrating a cost-effective backup strategy into the daily operations of a business could manage and secure irreplaceable files. WesTec Services offers backup disaster and recovery services to small and medium-sized businesses. Not only can our trained IT experts cure technology issues but also take preventative measures to avoid future occurrences–including conducting thorough backups to all technology. To eliminate the risk of losing important company information at any given time, call WesTec today to satisfy your business’ backup and recovery procedures.
Inevitably, technology is becoming more important to businesses of all shapes and sizes. Utilizing the right technology effectively can help a business become more profitable, versatile, and sustainable against its competitors. However, the rise of complex technology brings increased confusion and problems for many.
Here are some reasons to hire an IT professional to work alongside your business:
Technology is everywhere. No matter the market or size of the business, technology is involved in some shape or form. Investing in an IT professional can help optimize existing technology within the company and ensure the systems that are used daily are always working when they’re needed.
Technology is always evolving. Because technology is always developing, it can be used to push a business to the next level. An IT expert can assist by implementing updates to existing programs or introduce a company to new programs that can simplify work duties. Hiring a professional can save time and money. Whether some technology needs updating or needs to be fixed, outsourcing to an IT professional can help a company save time and money by trying to fix it themselves. Asking an IT expert to help is considered to be a cost-effective solution avoiding technology down-time.
IT professionals know what they’re doing. From computer hardware and software, telephone systems to security, IT professionals are skilled and trained to connect the technology needed for a business.
When seeking a one-stop source for all of your business’ IT support and consulting needs, WesTec Services will act as your IT Support Department–providing you with full in-house service. At WesTec, our technicians are equipped with the adequate experience and training required to connect the dots with the technology needed to run your business efficiently and effectively. Call us today–the home of worry-free IT!
Facebook’s most recent monthly active users numbered over 2.3 billion. That’s almost one account for every three people on the planet! Many of your ideal customers use this platform to interact with businesses and creating a page for them to engage with yours costs almost nothing. Here are six free ways to get more eyes on your business’s Facebook page.
Focus on getting comments
In the beginning of 2018, Facebook announced broad changes to what it shows to users. Notably, the social platform now prioritizes posts from friends and family over those from businesses. Zuckerberg says the aim is for users to engage with their connections more often, and going forward, the number of comments a post has will be the biggest factor in how many newsfeeds it shows up in. Posts from businesses lost a lot of visibility, but the ones that generated the most conversation weren’t hit as hard.
Facebook-only promos
Another great strategy for boosting user engagement is to offer product or service discounts that are only available through Facebook. You want users to see value in your page, so avoid copying and pasting a special, such as a discount code, from another marketing channel. One popular option is to promise the release of a new promotion in your next live video broadcast. Announce the details during the broadcast and tell viewers to leave a comment if they want to be included. Then, you can send them a direct message with a confirmation and a thank you.
Facebook CTAs: Update them often
Businesses have several text options for the ‘call to action’ button on their Facebook page. Would ‘Contact Us’ get more clicks than ‘Learn More’ for your page? Experiment with the different options and where they link to until you find the most successful combination. You probably spent more than a few minutes working on the CTAs for your website — why wouldn’t you do the same on Facebook?
Don’t just post about yourself
If a user has already liked your page, they know you exist and they have a decent idea of what you sell. Occasionally take a break from posting links to your site and include news and information that relates to your products or services. Remember, Facebook places the most value on social posts, and limiting yourself to company updates and promotions will bore your followers.
Pin posts to the top of your page
When a post generates lots of engagement and holds users’ attentions for a long time, don’t let it get buried underneath less popular posts. Click the arrow in the upper-right corner of the post and select Pin to Top to make it one of the first things people see when they visit your page.
Be personal
Most importantly, always look for ways to make your company’s Facebook page more personal. Stiff and formal posts are a dime a dozen and rarely catch anyone’s attention. If you share fun, behind-the-scenes photos of your business, respond to comments in a conversational tone, and make jokes, your page will stand out from the rest.
A Facebook business profile may be free, but generating engagement will take some effort. We can help by installing and supporting communication and customer relationship management solutions that simplify the engagement process. Contact us today to find out more.
Published with permission from TechAdvisory.org. Source.
Mission: WesTec will be a “turn-key” solution for all of its clients’ business connectivity needs. It will offer efficient and effective solutions, directly and with strategic partners, that create tangible value for its clients at every point of contact. Westec will serve all people and entities with a servant’s heart.
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2916 West TC Jester Blvd.,
Suite 104
Houston, TX 77018
No matter the size of the business, regular backups performed on the necessary technology platforms are essential to securing a company’s network. In the case of a virus, system failure, humor error or natural disaster, the results could be irreversible. 
Failure to backup systems could compel business closure. Due to the potential irretrievability of imperative information, a business may be forced to cease services as a result of extreme decrease in revenue. Remaining proactive and consistently performing technology backups strongly increases the longevity a business. 
Inevitably, technology is becoming more important to businesses of all shapes and sizes. Utilizing the right technology effectively can help a business become more profitable, versatile, and sustainable against its competitors. However, the rise of complex technology brings increased confusion and problems for many.
2916 West TC Jester Blvd.,
Suite 104