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What Are Deepfakes?

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Posts Tagged ‘data breach’

What Are Deepfakes? - WesTec Services

What Are Deepfakes?

With the advancement of technology over time, new types of cybersecurity threats emerge for consumers and businesses to worry about. Lately, deepfake cybersecurity breaches have become more common. According to Tech Beacon, deepfakes are defined as “synthetic media in which a person in a video or audio is replaced with someone else’s likeness or voice.” This type of threat can ruin businesses quickly due to how convincing the synthetic media are.

The Dangers

Due to the advancement of artificial intelligence (AI) and machine learning, cyberhackers and criminals can create false audio and images pretending to be you or another coworker. Hackers are so precise, they can perform flawless impersonations. The frustrating part of the process is that if you don’t know this is a false video call or audio, hackers can easily obtain the information they need. Once financial details or unreleased company information falls into the wrong hands, it can be disastrous. 

Experts found that deepfake hacking methods have increased by 84% between December 2018 and October 2019. Research estimates $250 million in losses, as a result of deepfake hacking for the 2020 fiscal year.

 

Why It’s Popular Among Hackers

Businesses still struggle with high-level email phishing scams, making deepfakes harder to prevent. Due to the lack of knowledge surrounding this threat, deepfakes are becoming a new favorite method for cybercriminals who have the time and patience to implement this method. Deepfake hackers attack businesses in these ways:

  • Impersonating clients or suppliers asking for payments
  • Pretending to be supervisors and business owners, asking for fund transfers or sensitive information
  • Using fake blackmail audio and videos for extortion
  • Presenting fake pictures, videos, and audio files on social media to create slander campaigns

 

The Solution

The first step in preventing deepfake attacks is to be aware it is a method of cybersecurity destruction. Once you are informed, the next question is how you can protect your business. There are a few available solutions, like Deeptrace or Cogito. These software programs can be expensive for small- and medium-sized businesses. For those on a limited budget, here are some things to consider executing immediately:

  • Educate staff members about deepfakes, reporting odd situations before proceeding with any actions asked
  • Add two-step verification to your system for emails, phone calls, and video sessions, ensuring none provided over these communication methods are used over existing ones
  • Strengthen security measures for cybersecurity, adding systems if you currently have none or looking into upgrades for your current system
  • Add additional steps for fund transfer verification — this helps ensure the transfer is supposed to occur and can save your business thousands of dollars, if not.

Taking action now is the best thing you can do for your business. Employees and business owners should also periodically check in on the issue to see if better methods of protection are discovered. 

 

As new threats arise, you must be proactive! At WesTec Services, our IT professionals want to help you safeguard your business and its assets. If you’re unsure how to get started, contact us today.

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Tips to reduce risks after a security breach

Tips to reduce risks after a security breach

June 28th, 2018
Tips to reduce risks after a security breach

No company is completely safe from data breaches. For proof, look no further than companies like Yahoo, AOL, and Home Depot, which compromised millions of personal customer information. That said, no business is completely helpless, either. The following steps can minimize the risks to your business in the event of a large-scale data breach.

Determine what was breached

Whether its names, addresses, email addresses, or social security numbers, it’s critical to know exactly what type of information was stolen before determining what steps to take. For example, if your email address were compromised, you’d take every precaution to strengthen your email security, which includes updating all your login credentials.

Change affected passwords immediately

Speaking of passwords, change yours immediately after any breach, even for seemingly safe accounts. Create a strong password comprised of alphanumeric and special characters, and make sure you never reuse passwords from your other accounts.

Once you’ve changed all your passwords, use a password manager to help you keep track of all your online account credentials.

If the website that breached your information offers two-factor authentication (2FA), enable it right away. 2FA requires two steps to verify security: usually a password and a verification code sent to a user’s registered mobile number.

Contact financial institutions

In cases where financial information was leaked, call your bank and credit card issuers to change your details, cancel your card, and notify them of a possible fraud risk. That way, banks can prevent fraud and monitor your account for suspicious activity.

Note that there are different rules for fraudulent transactions on debit cards and credit cards. Credit card transactions are a bit easier to dispute because they have longer grace periods. Debit card fraud, on the other hand, is more difficult to dispute, especially if the fraudulent transactions happened after you’ve notified the bank.

Place a fraud alert on your name

Hackers who have your personal information can easily commit identity fraud. To avoid becoming a victim, contact credit reporting bureaus like Equifax, Experian, or Innovis and request that a fraud alert (also called credit alert) be added to your name. This will block any attempt to open a credit account under your name and prevent unauthorized third parties from running a credit report on you.

Putting a credit freeze on your name might result in minor inconveniences, especially if you have an ongoing loan or credit card application. Still, doing so will greatly reduce your risks of getting defrauded.

These steps will ensure you don’t fall victim to identity theft in the event of a large-scale data breach. If you want to take a more proactive approach to protect your sensitive information against breaches, contact our cybersecurity experts today.

Published with permission from TechAdvisory.org. Source.

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