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Future of Algorithms

5 online reputation management mistakes

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Posts Tagged ‘algorithms’

Future of Algorithms

Algorithms are one of the most used technologies in the world. They are used for anything and everything, including cell phones, computers, security systems and more. Businesses also use algorithms for a better success rate and improve their optimization. Here’s how businesses are using algorithms.  

Human Resources

Algorithms are most used in the human resource field. Certain algorithms sort people or items into categories that can later be used by the business. This is also used in popular job posting websites. They can easily sort through candidates based on specific qualifications the job has put in place. Overall, with the help of algorithms, this leads to more efficiency and productivity in all work fields. 

 

Healthcare

Algorithms can soon find themselves in the healthcare industry. With them, doctors can easily input symptoms into the system and find the right medication or treatment for the illness. Not only that, but it can track and categorize patients that make it easier for doctors to pull records. Algorithm programs specifically for this have already made their way to the healthcare field and can be used with other technologies such as artificial intelligence making a more advanced healthcare system. 

 

Internet

Have you ever opened a social media app and seen an advertisement for something you recently looked up or interested in? That is a result of an algorithm. They take into account anything you have looked up, liked, or typed and put it through a filter system that shows certain information, items or advertisements that are catered to you. This is the most popular way algorithms are used. 

 

It is also important to know that everyone has access to algorithms and correlating data. From big, well known companies to small start up businesses, algorithms can be used and be beneficial for all. 

 

Want to know more about how algorithms can help your business? WesTec services can help! Feel free to contact us and check out our services to see how we can assist you. Don’t forget to follow us on Facebook, LinkedIn and Twitter for updates.

5 online reputation management mistakes

5 online reputation management mistakes

July 9th, 2018
5 online reputation management mistakes

Businesses are relying on social media more than ever to get their voices heard on the Internet. However, so many companies make mistakes that are too important to ignore, and which could seriously damage your online reputation. As a business owner you need to keep your organization in check, and avoid these common online reputation management pitfalls.

Your online reputation will not take care of itself

Assuming that your enterprise doesn’t need an online reputation management (ORM) strategy is the most common ORM mistake business owners should avoid and, probably the first one as well. Just because your business’s reviews were positive today, doesn’t mean they will be tomorrow. Your online reputation can change in an instant.

Think about it: The key to protecting your business from the harmful bad reviews is a good ORM strategy. In short – this is a process that could make or break your reputation, and you should be extra careful. The more work you put in ORM, the more control you have over what appears in search engines for your products or services.

Expressing your personal opinion

You’re making a big mistake if you let your emotions get in the way when posting content on your business’s social media profiles. Discussing religion, politics, or other controversial issues may turn off people who matter to your business. Unless they’re relevant to the nature of your business, avoid mentioning sensitive topics. Instead, try to keep a neutral tone, since the goal of your social media efforts is to appeal to everyone.

Ignoring or responding aggressively to negative comments

Negative feedback can be painful to hear but, if you can put aside your pride, it is a real opportunity for improvement. When customers post a negative comment, ignoring it can make things go from bad to worse. Customers may think that you’re not taking their issue seriously, and could resort to posting complaints on all sorts of platforms, which quickly become impossible to control.

Also, don’t let things get out of hand – reply in a timely manner and try to solve problems as best you can, not by posting abusive rants or sending back angry emails to authors of bad feedback.

Posting fake reviews (both negative and positive)

Another online reputation mistake is to post negative reviews on your competitors’ website to dampen their credibility. This underhanded strategy is ethically wrong.

On the other hand, influential websites like Google have algorithms in place to help weed out false customer feedback, so making the mistake of posting fake client reviews to boost your business is such a waste of time and effort. Instead, focus on delivering high-quality products and services to generate authentic customer reviews, which can really pay off in the long run.

Being inconsistent

To build a good online reputation, you need to be consistent. Your social media fans followed your page for a reason – they have certain expectations that you will post regular and interesting content. Updating social media with ten posts one day, followed by complete silence for the following few weeks, is a bad example of consistency. Don’t disappear for days or weeks on end. Try to schedule a routine and interact with your audience on a regular basis.

A credible online reputation is an important part of your business’s public image. If you want to discuss how to establish an online presence and a strong ORM, contact us today and we can give insights from experts.

Published with permission from TechAdvisory.org. Source.

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