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Valuable strategies for SMBs on Facebook

Valuable strategies for SMBs on Facebook

 September 10th, 2018
Valuable strategies for SMBs on Facebook
Facebook’s most recent monthly active users numbered over 2.3 billion. That’s almost one account for every three people on the planet! Many of your ideal customers use this platform to interact with businesses and creating a page for them to engage with yours costs almost nothing. Here are six free ways to get more eyes on your business’s Facebook page.

Focus on getting comments

In the beginning of 2018, Facebook announced broad changes to what it shows to users. Notably, the social platform now prioritizes posts from friends and family over those from businesses. Zuckerberg says the aim is for users to engage with their connections more often, and going forward, the number of comments a post has will be the biggest factor in how many newsfeeds it shows up in. Posts from businesses lost a lot of visibility, but the ones that generated the most conversation weren’t hit as hard.

Facebook-only promos

Another great strategy for boosting user engagement is to offer product or service discounts that are only available through Facebook. You want users to see value in your page, so avoid copying and pasting a special, such as a discount code, from another marketing channel. One popular option is to promise the release of a new promotion in your next live video broadcast. Announce the details during the broadcast and tell viewers to leave a comment if they want to be included. Then, you can send them a direct message with a confirmation and a thank you.

Facebook CTAs: Update them often

Businesses have several text options for the ‘call to action’ button on their Facebook page. Would ‘Contact Us’ get more clicks than ‘Learn More’ for your page? Experiment with the different options and where they link to until you find the most successful combination. You probably spent more than a few minutes working on the CTAs for your website — why wouldn’t you do the same on Facebook?

Don’t just post about yourself

If a user has already liked your page, they know you exist and they have a decent idea of what you sell. Occasionally take a break from posting links to your site and include news and information that relates to your products or services. Remember, Facebook places the most value on social posts, and limiting yourself to company updates and promotions will bore your followers.

Pin posts to the top of your page

When a post generates lots of engagement and holds users’ attentions for a long time, don’t let it get buried underneath less popular posts. Click the arrow in the upper-right corner of the post and select Pin to Top to make it one of the first things people see when they visit your page. Be personal Most importantly, always look for ways to make your company’s Facebook page more personal. Stiff and formal posts are a dime a dozen and rarely catch anyone’s attention. If you share fun, behind-the-scenes photos of your business, respond to comments in a conversational tone, and make jokes, your page will stand out from the rest. A Facebook business profile may be free, but generating engagement will take some effort. We can help by installing and supporting communication and customer relationship management solutions that simplify the engagement process. Contact us today to find out more.
Published with permission from TechAdvisory.org. Source.

Highlights from the Apple WWDC 2018

Highlights from the Apple WWDC 2018

June 19th, 2018
Highlights from the Apple WWDC 2018

Apple’s yearly Worldwide Developers Conference (WWDC) has come to a close. Engineers from Apple met and exchanged ideas with developers in the event, while consumers looked forward to updates on existing products and news about future innovations. Here are the highlights that stole the show.

A more personal, faster iOS 12

Apple has focused on improving the operating system’s performance so that iPads and iPhones become more responsive and work faster. The good news is that older devices that can still run iOS 11 will be compatible with iOS 12.

Developers tweaked the software to make apps launch quicker, especially the keyboard and camera. The latest version of iOS is designed to optimize its system when it is under load, so that Apple products run faster when the user demands higher performance.

Fresh features aimed at impressing consumers include the Memoji, an Animoji that users can customize to their preferences. Group Facetime supports video conferences of up to 32 individuals, and these fun tweaks can be used in both Facetime via the Effects camera and in Messages.

A smarter Siri

Apple’s signature digital assistant can now answer queries about motorsports, food, and famous people. There is a new Shortcuts feature integrated in the Workflow app, which allows users to automate various tasks in first- and third-party apps, to be triggered through Siri voice commands.

Both Shortcuts and suggestions by Siri appear on the Lock screen, and third-party Shortcuts integration will let Siri do more when the user pulls the Lock screen down to search. A dedicated Shortcuts app will be available later this year to give users a quick way to build Shortcuts from dozens of preset options.

An alternative to Google Photos

The iOS Photos app may be useful to Apple product users, but it may seem too basic for some. Once iOS 12 is released however, a clever Photos app will showcase most of the features that Google Photos has.

The Search feature has been improved – users can look for images based on general terms such as “park” or even business names, and multiple terms can be searched (such as images from Africa during a particular month). All pictures will be arranged by place and time in case the user wants to perform searches with those variables.

A new tab labeled “For you” will contain the auto-generated albums which Photos makes, and is sorted with any shared albums. Speaking of sharing, the enhanced Photos app will proactively advise users on what images to share according to who is in the pictures.

A refined WatchOS

Apple’s upcoming WatchOS 5 will introduce users to new ways of connecting to the world while staying active. It may not be a radical revision for the wearable device, but the apps and features it provides will be more helpful and fun for the user.

The highlight of WatchOS 5 is the Walkie-Talkie app, an innovative method of communicating by combining the natural flow of messaging with real-time voice discussions. Just like the conventional product that the app is based on, users simply press and hold down a virtual Talk button to converse with friends and family.

Hiking and Yoga have been added to the list of workout types, while users can keep track of their Outdoor Runs more effectively with support for cadence, the custom pace alert, and the rolling mile pace. Automatic workout detection will make sure that the Apple Watch will always stop or start recording user activity while exercising. This feature works with Open Water Swim, Pool Swim, Rower, Elliptical, Indoor Walk, Outdoor Walk, Indoor Run, and Outdoor Run.

To get users motivated to work up a sweat, WatchOS 5 has a Competition feature that allows friends and family to challenge each other in a contest to see who can get the most activity points within a week. The watches will post regular progress reports to let contestants know how they are doing, and the winner will get a special award.

These updates can change at any time, and will be released by Fall this year. If you need more information on making use of Apple devices and software, or if you have other computer-related concerns, feel free to contact us today!

Published with permission from TechAdvisory.org. Source.

“Black Dot” crashes iOS messaging app

“Black Dot” crashes iOS messaging app

May 31st, 2018
“Black Dot” crashes iOS messaging app

An emoji encrypted with a series of hidden codes has been reported to disable and crash the messaging apps of Apple Macs, iPads, and iPhones. Read on to discover how you can address this problem before it does severe damage to your device.

What is going on?
A bug, known as “Black Dot,” is locking the messaging app on Apple devices running iOS 11.3 and 11.4 beta with Apple TVs and Apple Watches also at risk.

Black Dot is activated when an iOS user sends another user an iMessage (this is not an SMS) with an emoji of a black dot with a finger pointing at it. Loaded with plenty of invisible Unicode characters, this emoji will overwhelm the CPU and memory, forcing the messaging app to stop functioning and possibly lock up the device.

The affected user may be lucky enough to close the app, but the bug will remain when the program is opened again, causing everything to crash.

How do I squash this bug?
Apple’s development team is still working on a patch to address the issue, but you can apply a temporary remedy to keep your device going.

For devices that have Siri installed:

  • Force close the program.
  • Tell Siri to reply to the sender of the bugged message.
  • Make Siri send replies until you do not see the black dot on the screen.
  • Run the messaging app, tap Back, and remove the message that has the black dot from the list.

If your iPhone has 3D Touch installed:

  • Force close the messaging app.
  • Run 3D Touch on the program. Choose the new message option.
  • When you see the new message window, tap Cancel to see the conversations list.
  • Delete the message with the black dot from the list.

If your Apple device does not have 3D Touch or Siri installed:

  • Try using a different Apple product that is synced to your iCloud account to run and log in to iMessage.
  • Remove the message with the black dot from the conversation list in the former device. Make sure that you do not accidentally open the message in that app.

While this bug is a major issue, it has not infected many Apple products yet. Once the final version of iOS 11.4 is released, the problem should be resolved. If you need more information on properly maintaining your iPhone, iPad, or Mac, feel free to give us a call today!

Published with permission from TechAdvisory.org. Source.

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